I read Game Informer as it is one of the best video game magazine out there. This last issue they made a christmas wish list. In that list under fantasy section of the wish list the number 1 item listed was the Pathfidner Roleplaying Game. The following is the write up that they put with the caption.
"This huge role-playing book includes all the info you need to get started and have a blast with your friends. A smarter skill system, improved classes, and streamlines combat systems highlight the list of gameplay to explore. Gorgeous art and smart, revised design ideas fill the pages, but everything is compatible with the old D&D 3.5 edition rules through only minor alterations. If you're ready for something new, don't miss out on 4th edition D&D. but if dramatic changes to your role-playing hobby terrify you. Pathfinder should be right up your alley."
I know that there is a pretty good following to Pathfinder and this should help the cause. I also wanted to mention Savage Worlds just released the fantasy companion to the Savage Worlds rule set. I am looking forward to checking that out in the coming weeks.