Friday, April 10, 2009

I Need a New Shop

Another comic book and hobby shop is closing the doors.

Between classes yesterday I had a little free time so I drove over to the comic book shop where I get my books. As I pulled into the parking lot I noticed all the lights were off. At first I though they might have changed their business hours and were now closed on Thursday, which seemed odd. I was just about to turn my car around and head back to class when I noticed the sign in the door. The shop was going out of business!

I've been going to Pulp Heroes for the better part of a decade and I've been happy buying my product there. Is it the greatest shop I've ever been in? No. It is a fairly small shop, in an old strip mall, right next door to a Mexican restaurant/grocery. They often had to special order books I wanted because the selection of books on the shelf was pretty much the most popular indie and mainstream books, but there was nothing wrong with that. My taste in reading material does not stray too far from the mainstream superhero books. When you compared my little shop to some of the larger, chain owned shops across the river, they may not have seemed so great. I have heard some customers complained it was too dark and cramped, but I never noticed. If anyting I liked the atmosphere of the shop and I liked the people.

They didn't carry a lot in the way of gaming material, mostly just comics and action figures, but I still found some great deals on RPG books, such as the Authority RPG I got for $5. They also carried Heroclix, Magic and Pokemon cards and that is pretty much it. Still I really liked my little shop and didn't want to go anywhere else.

In this economy and with stores closing all across the country I don't guess I should be surprised, but I most definitely was. There always seemed to be a small, but steady stream of customers going in and out, so I never considered they fact they would close. I guess you just never think it will happen to you.

I bought my books at Pulp Heroes for so long for several reasons. First it was convenient, it was really the closest shop I knew of, I went by it on my way home from work and they were always really nice to me. I've seen quite a few guys behind the counter over the years, most of whose names I honestly can't remember right now, but every time I walked in I was greeted with "Hi Mike." It was kind of like Cheers, everyone knew my name.

If I missed a book that should have been in my pull file, the owner, or one of his employees always made sure I got it. Even if they had to give me one of the higher priced variants at cover price. They would pull books for me that I didn't normally buy just because they thought I might like it, or it had an appearance by a character I really liked. I wasn't obligated to buy these extra issues, they put them in my file just in case I wanted them. They actually took the time to do that and I appreciated it.

So, stunned, I sat there in the parking lot trying to figure out how to get my comics. I considered all the shops across the river in Louisville. Then I thought about how much farther I would have to drive and quickly dismissed the idea. I figured I would just be stuck ordering my gaming and comic books online, beefing up my my mail subscriptions and even *gasp* buying more pdfs and subscribing to digital comics. I was not a happy camper but I had class in less than an hour, so decided to head back to campus.

On my way I suddenly remembered another shop that wasn't too far from my old shop. I had completely forgotten Empire Comics and hadn't been in that shop in years. So I drove around for a little bit, until I remembered where they were. They were open!

I went in, and was instantly struck by how many customers were inside. It was almost crowded. I met the owner, who was a really nice guy and he told me that he was picking up a lot of new business because of the closing of my old shop.

Now the comic selection was comparable to that of Pulp Heroes, but Empire also has a lot of gaming stuff. They run tournament games, I think only Magic and D&D, which means they have a game room for people to gather and play. Which means I may be able to get in on some games.

When I filled out the form to make sure my weekly comics were pulled, the owner described his program to me. Everything is pretty much computerized or automated in some way. He sends out weekly emails telling you what is coming out the following week. If you see something on the list that you want him to pull, email him back and let him know. He also sends out an excel spreadsheet letting you know what is in the Previews catalog. All you have to do is fill in what you want, send it back to him and he can order that stuff for you too. On top of that he sends out a Dungeons & Dragons newsletter. Did I mention he also has a website where you can order and a message board? Can't make it into the shop for a while? Call him, use your credit card and he will ship your books to you.

Needless to say I was shocked. I haven't seen this kind of attention and customer service in any shop I've ever visited. I honestly began to feel guilty. I was genuinely excited about the new shop and felt like I was betraying a friend by consorting with the competition, changing my allegience.

I sincerely will miss my old shop and have many fond memories of my time as a customer there. It is always sad to see an "old friend" go, and even more saddening to know that someone who was living most fanboys' dream, just saw that dream fall apart. I wish the PH crew the best of luck and hope to see the shop reopen sometime in the future.

Despite the tragic story of another shop disappearing, there is a bright side to this. Business just increased for another shop, meaning he will be in business that much longer. Hopefully, I'll be happy with my new shop and won't need to look for another new shop for many years to come.

3 comments:

vulcanstev said...

A good Comic Book/Game Shop is a blessing to find. I walked into the Core for World D&D Day after nearly 15 years since the last time I had been in (moves away from and back to the area). The owner still remembered me.

Geek Gazette said...

I was very impressed by the new shop. I just hope the service and atmosphere is good.

jasonjames said...

I think some of it has to do with having child hood memories of going into a place and being put in a state a awww. You don't get that as an adult going into a new comic book store for the first time.

I also think it is good business sense to take care of your customers in that environment. We as a geek nation are very loyal once you get our loyalty, not to mention at times lazy so if they can make it easier for us we will be happy.