In response to a post on the message boards, Paizo is celebrating their 7th anniversary by giving fans a deal on Paizo products.
Starting 7/1 and lasting until 7/7 Paizo has 7 products that are going to be priced at $7. 7 days, 7 products for $7, that seems like a pretty good deal to me.
The products listed at this price are The Seven Swords of Sin module, Pathfinder #7- Curse of the Crimson Throne Chapter 1, a Harrow Deck, Rise of the Runelords map Folio, Map Pack: Trounament and Flip-Mat: Mountain Pass as well as The Anubis Murders, a novel by Gary Gygax.
So check out the deals and pick up some deals while they last.
Link to the 7-7-7 Paizo page.